Case Study: Apetito achieves 50% conversion with The Telemarketing Company

Apetito - Customer Case Study

Apetito, a producer of nutritious frozen meals for care homes, hospitals and other sectors, wanted to increase market penetration and awareness of its full care home meal proposition. To do this, it reviewed its incumbent telemarketing arrangement and launched a champion/challenger pilot with The Telemarketing Company (TTMC) for appointment setting and lead generation.

The Telemarketing Company (TTMC) built a quality-led appointment setting campaign targeting care homes across five UK regions, with strict qualification criteria and regular QA to ensure appointments were with genuine decision makers. Over a 9-week trial, TTMC delivered 63 appointments, achieved 156% of target, and converted over 50% of appointments into taster sessions versus 10% for the incumbent agency, leading Apetito to switch to TTMC.

Apetito