Case Study: Amba achieves increased lead generation productivity and visibility with The Telemarketing Company

AMBA builds a robust pipeline with The Telemarketing Company after hiring 3 in-house SDRs

Amba, an employee benefits and HR platform provider, was struggling to recruit an internal team of sales development reps (SDRs) to convert marketing leads into sales opportunities. To address this challenge, they hired The Telemarketing Company (TTMC) to provide an outsourced SDR service that could work flexibly alongside their internal systems and processes.

The Telemarketing Company initially worked within the client's CRM but later transitioned the campaign to their own proprietary calling platform. This shift provided Amba with increased productivity, visibility, and team integration. TTMC successfully adapted their approach, pivoting from setting demos to generating a robust pipeline of top-of-funnel leads for Amba's new internal SDR team to progress.

AMBA