Case Study: Allianz Global Assistance triples telesales sales performance with The Telemarketing Company

Allianz Global Assistance - Customer Case Study

Allianz Global Assistance UK partnered with **The Telemarketing Company** to pilot a telesales campaign for a prestige automotive client, aiming to increase sales of extended warranties to customers whose warranties had recently expired. As telesales had not previously been used for this product, Allianz Global Assistance needed a partner with strong sales capability, a good cultural fit, and a compliance-led approach that could represent the client brand effectively.

**The Telemarketing Company** rapidly built and trained a team of seven telesales agents, working closely with Allianz Global Assistance’s compliance team to develop call and voicemail scripts. The campaign used weekly data batches, detailed segmentation, and ongoing coaching and optimization, resulting in sales performance more than tripling over the six-month trial. Following this measurable improvement, The Telemarketing Company was selected as Allianz Global Assistance’s ongoing telesales partner.

Allianz Global Assistance