Case Study: Aerotech achieves high-quality pipeline leads with The Telemarketing Company

Aerotech - Customer Case Study

Aerotech, a global provider of high-precision motion control and automation equipment, needed a better way to generate higher-quality sales-qualified leads across EMEA. After relying on internal digital and event marketing, the company wanted a more rigorous appointment-setting approach to identify SQLs, MQLs, and GDPR-compliant opt-ins for future nurture.

The Telemarketing Company (TTMC) ran a targeted EMEA appointment-setting pilot, training agents on Aerotech’s technical proposition, segmenting data carefully, and using a systematic calling strategy to reach hard-to-contact decision makers. The campaign delivered 47 appointments, a rate of one in every nine hours of calling, along with a solid pipeline of marketing-qualified leads and future opportunities, while also securing compliant opt-ins and opening access to priority accounts that Aerotech had struggled to engage in-house.

Aerotech