Case Study: iMIS boosts event registrations with The Telemarketing Company

Advanced Solutions International - Customer Case Study

Advanced Solutions International (ASI), a major European software provider for non-profits, faced the challenge of generating high-quality attendance for its impartial software selection seminars. They needed to attract the right prospects who would be a good fit for their iMIS and ProgressCRM solutions to ultimately secure long-term customers. They enlisted The Telemarketing Company to execute this targeted event marketing campaign.

The Telemarketing Company’s solution was distinguished by its people and processes, including an in-depth briefing and an open-door policy for the client. Their flexible approach and accurate reporting allowed for quick adjustments to target the highest quality delegates. ASI reported that the telemarketing campaign became their primary source of sales pipeline inquiries, exceeding other marketing initiatives. The Telemarketing Company met and sometimes exceeded expectations, with the partnership becoming more effective over time.

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