Case Study: Adtech boosts pipeline and cleanses data with The Telemarketing Company

Adtech - Customer Case Study

Adtech, a leading global digital marketing solutions company, sought to build its sales pipeline and cleanse its existing customer data. They engaged The Telemarketing Company to run a lead generation campaign promoting their ADTECH IQ ad serving platform to key decision-makers in the publishing and advertising sectors.

The Telemarketing Company executed a two-burst telemarketing campaign, cleansing and updating the provided database as they contacted prospects. The solution delivered over 30 qualified sales leads and a fully cleansed dataset that was returned to Adtech's CRM. The Head of Sales praised the partnership, and the success led Adtech to plan a subsequent campaign with The Telemarketing Company.

Adtech