Case Study: Addison Lee Reactivates 3,437 Lapsed Accounts with The Telemarketing Company

Addison Lee - Customer Case Study

Addison Lee, the transport and logistics company, worked with The Telemarketing Company to relaunch its Business Priority Plus Account and re-engage lapsed customers. The challenge was to reconnect with former account holders across SME and personal accounts and encourage renewed booking activity through a more attractive proposition.

The Telemarketing Company ran a targeted telemarketing campaign using prioritized data, follow-up emails, call recordings, and regular reporting to refine performance and support Addison Lee’s sales team. The campaign delivered 3,437 reactivated accounts, over 8,000 live decision-maker conversations, and a cleansed, updated database with new contacts, emails, and job titles, helping Addison Lee build a stronger base for proactive account management and organic revenue growth.

Addison Lee