Case Study: Accoa achieves stronger lead generation with The Telemarketing Company

Accoa - Customer Case Study

Accoa, a Chesterfield-based coaching business focused on accountancy practices, wanted to expand its lead generation efforts and book more qualified strategy sessions with partners at 2-5 partner firms. It turned to The Telemarketing Company for a flexible, personal appointment-setting and lead generation campaign that could support its tailored professional services proposition.

The Telemarketing Company built and refined a nuanced calling approach, including gatekeeper handling, decision-maker vetting, call recording reviews, and ongoing remote coaching with Rudi Jansen to continuously improve messaging. Over a 10-week campaign, it delivered 1 result every 14 hours against a target of 1 every 18 hours, generated 200+ live decision-maker conversations, updated 1,480 database records, and helped secure two client sign-ups within a month of completion, covering the campaign cost.

Accoa