Case Study: Wieden+Kennedy reduces IT hours on endpoint backups and tech refreshes with TechValidate

Wieden + Kennedy replaces Mozy with CrashPlan, reduces time spent on tech refreshes

Wieden+Kennedy, a medium‑sized professional services firm, experienced endpoint data loss that drained IT resources, reduced employee productivity, and risked violating data security/compliance policies. The incident prompted the company to prioritize endpoint backup as part of its disaster recovery and business continuity planning.

Wieden+Kennedy deployed CrashPlan in a hybrid cloud model (replacing EMC Mozy) after documenting the costs of the data loss and demonstrating IT time savings. The solution cut hours spent on backup management, restores, and OS refreshes—saving about 1–10 IT hours per week—and helped the firm meet SOX compliance requirements.

Wieden+Kennedy

Evan Moon

IT Systems Analyst