Case Study: Redis Labs achieves 120X growth in customer references with TechValidate

Redis Labs grows customer references by 120X with TechValidate

Redis Labs, led in sales enablement by Lisa Contini, needed a faster, data-driven way to create customer advocates, targeted case studies, and sales collateral because buyers now engage later in the sales cycle. The team sought insight into when customers want to connect, what questions and objections arise, and how to convert prospects with relevant customer stories.

By using TechValidate alongside SurveyMonkey, Redis Labs automated reference collection and streamlined case study creation, plus added pre/post testing for team development. The result: a 120x increase in customer references, 8.5k+ data points, 80+ case studies, and a Redis Stars advocate community that grew from about 15 to 1,800—strengthening sales enablement, product marketing, and evidence-based decision making.

Redis

Lisa Contini

Vice President Sales Enablement