Case Study: 4C Insights doubles marketing ROI and scales customer stories with TechValidate

How a data science company builds trust and stays competitive with customer stories

4C Insights, a data science company serving the fast‑moving media market, faced skeptical buyers and a crowded competitive landscape. CMO Aaron Goldman needed a scalable way to build credibility and cut through the noise by putting customer voices at the center of their marketing.

They adopted TechValidate to rapidly collect third‑party verified customer stories—generating 250+ responses and producing more than 250 content assets, including 85 published case studies and a cadence of weekly releases. The social proof program gave their content authority across channels and drove a 200% return on marketing spend.

4C Insights

Aaron Goldman

CMO