Case Study: Hitachi Data Systems achieves rapid, cost-effective customer-driven content generation with TechValidate

Hitachi Data Systems - Customer Case Study

Hitachi Data Systems, a global leader in enterprise data center technologies, needed a more cost-effective, scalable way to showcase customer experiences across its broad product portfolio. With complex products and a large, diverse customer base, product teams wanted a steady stream of customer feedback to inform outbound marketing without building time-consuming one-off data projects.

Hitachi adopted TechValidate to run targeted customer outreach and quickly transform responses into marketing assets for sales, demand generation, web pages, press, events, and launches. In the first nine months they published 100+ customer profiles, 80+ research findings and 20+ live charts, delivering faster, lower-cost, market-aligned content and stronger third-party evidence for campaigns.

Hitachi Data Systems

Mark Dempsey

Director of Product and Solutions Marketing