Case Study: Drobo achieves rapid, shareable customer evidence for social marketing with TechValidate

Drobo - Customer Case Study

Drobo, a rapidly growing maker of the popular Drobo data storage device (over 100,000 units sold since 2008), relies on constant online customer engagement as a core part of its brand. As it pushed deeper into the B2B market, Drobo needed faster, social-media-friendly customer references to feed its demand-generation and communications programs—traditional long-format research was too slow for their needs.

Drobo implemented TechValidate to generate web-resident, easily shareable customer evidence that fits its inbound marketing and social channels. The team now creates targeted research charts, industry and usage statistics, and online case studies that can be instantly shared via Twitter, blogs and partner sites, cutting time and cost to produce customer content, solving inbound content gaps, and supplying fresh evidence to support channel sales.

Drobo

Jim Sherhart

Senior Director of Marketing