Case Study: Virgin Media achieves companywide knowledge capture and sharing with TechSmith Snagit

Empowering Colleagues to Share Knowledge Companywide

Virgin Media, a large UK telecommunications and media company formed through multiple mergers, faced the challenge of capturing and sharing years of tacit knowledge across a diverse workforce—including many colleagues nearing retirement. The training team needed a quick, non‑intimidating way for employees to document routines and expertise so that institutional knowledge wouldn’t be lost.

They rolled out TechSmith Snagit companywide (15,000 employees) to enable simple screen-and-audio recordings that colleagues could post to the internal social network. The easy-to-use tool let staff create short, informative videos without advanced editing skills, accelerating peer-to-peer knowledge sharing, preserving retiring employees’ expertise, and shifting the training team’s focus from tool instruction to enabling widespread knowledge capture.

Virgin Media

Casson McRae

Learning Technologies Business Partner