Case Study: Manchester United achieves improved digital fan support and smoother online ticketing with TeamViewer Engage

Integrated partnership with Teamviewer enhances Manchester United's digital fan experience

Manchester United partnered with TeamViewer to meet a surge in online demand for ticketing and account management that was accelerated by COVID-19. The club needed a more holistic digital support capability—replacing its ticketing platform, enabling digital ticketing and virtual fulfilment, and offering self-service—while accommodating supporters with varying levels of digital experience.

TeamViewer Engage added co‑browsing, secure remote assistance, screen‑share and annotation tools so advisors can guide fans through ticket purchases in real time without accessing sensitive data, plus built‑in reporting to spot UX issues and manage staffing for peak periods. The result: a faster, more efficient online buying journey, reduced resolution times across ticketing and virtual events, quick deployment with minimal training, and better insight for continual service and technology improvements.

Manchester United

Sam Kelleher

Head of Ticketing & Memberships