Case Study: Panamplify achieves stronger B2B customer relationships with TeamSupport

Panamplify builds strong customer relationships with TeamSupport

Panamplify is a Dallas-based marketing software company that automates reporting for marketing teams. As its customer base grew, the company’s informal support process couldn’t scale; a six-month trial with Freshdesk looked appealing but ultimately fell short because it was built for B2C workflows and lacked key B2B features like customer-level configuration and flexible self-service.

Panamplify switched to TeamSupport for its B2B-focused, highly configurable platform — enabling customer-level settings, a tailored self-service experience, and an easy way to turn tickets into Knowledge Base articles. The change improved communication and customer monitoring, made self-service genuinely useful for B2B clients, and strengthened Panamplify’s customer relationships.

Panamplify

Michael Pratt

Chief Executive Officer and Co-Founder