Case Study: VMware achieves lower cart abandonment and increased revenue with Tealium AudienceStream

Solving Cart Abandonment with Tealium

VMware faced high shopping-cart abandonment and found its existing third-party affiliate email program costly and inflexible, preventing the personalized, timely interactions needed to improve conversions. Wanting a more customizable, cost-effective in-house solution, VMware engaged SiteOlytics to leverage its existing Tealium and Oracle Eloqua investments.

SiteOlytics built a connector between Tealium AudienceStream/iQ Tag Management and Oracle Eloqua so AudienceStream could badge abandoned-cart visitors, store contact data in the universal data layer, and pass segmented audiences to Eloqua for tailored email campaigns. The integrated solution delivered a robust cart-abandonment program that was easier to personalize, reduced costs, and drove improved revenue.

VMware

Michael Butler

Director, Global Ecommerce VMware