Case Study: Vodafone achieves global agility and faster deployments with Tealium iQ (Tealium)

Giving a Global Brand Maximum Agility

Vodafone, a global telecommunications provider operating across 90+ regions, needed to deliver personal, frictionless digital experiences but was held back by fragmented data silos, inconsistent user experiences across channels and territories, and slow release cycles that relied heavily on internal IT and external agencies. To remain competitive and more data-driven, Vodafone required standardised processes and greater agility to manage global teams, technologies and customer journeys.

Vodafone deployed Tealium iQ and the Tealium Mobile SDK across websites and apps to centralise tag and data-layer management, standardise implementations, and reduce SDK sprawl. The change empowered local teams to deploy and test integrations, cut reliance on IT and agencies, sped time to market (tags can be deployed in about 10 minutes), reduced mobile battery usage, and improved data quality—resulting in consistent, secure data sharing, faster feature delivery and more personalised in‑app experiences.

Vodafone