Case Study: Roy Rogers achieves 30x more customer feedback with Tattle

Roy Rogers boosts customer feedback 30x with Tattle

Roy Rogers, a restaurant chain, faced a challenge in obtaining genuine and sufficient customer insights. Their previous program, which relied on mystery shoppers, only provided a limited snapshot of operations and was unable to identify individual dissatisfied customers for recovery, leaving potential revenue on the table. They partnered with the vendor Tattle to implement its guest feedback and analytics platform.

By integrating Tattle with its Olo and Punchh systems, Roy Rogers automatically solicited detailed feedback from guests immediately after transactions and loyalty program interactions. The solution from Tattle provided massive volumes of actionable data, enabled a real-time guest recovery process, and offered an intuitive dashboard for tracking performance. This resulted in a 3,051% increase in operational insights, a 95.4% increase in transaction counts, and a 20% increase in atmosphere scores.

Roy Rogers