Case Study: Melt Shop Achieves 8,300% More Guest Feedback with Tattle

Melt Shop Makes Customer Feedback Actionable Using Tattle

Melt Shop, a fast-casual restaurant brand, wanted a better way to understand guest experience across locations, day parts, and channels. Before working with Tattle, the team relied on expensive mystery shopper programs that produced too little data and were easy for staff to identify, making them ineffective.

Tattle provided Melt Shop with its guest feedback and analytics platform, including real-time, causation-based surveys and a dashboard for tracking operational issues and recovery opportunities. The result was an 8,300% increase in guest feedback, a 91.3% survey completion rate, 87,492 guest insights collected in 12 months, and a 13% increase in food quality scores, while helping the team respond quickly to negative experiences and focus on key service areas.

Melt Shop

Spencer Rubin

CEO & Founder