Case Study: Mellow Mushroom boosts transaction count with Tattle

Mellow Mushroom boosts transaction count by 33% with Tattle

Mellow Mushroom, an Atlanta-based pizza restaurant chain with 165 franchise locations, faced the challenge of managing guest feedback across its network with an outdated legacy platform. They needed a system to consolidate all feedback sources, integrate with their tech stack, and help enforce standard operating procedures to identify improvement areas. They partnered with the vendor Tattle and adopted its guest feedback platform to address these needs.

Tattle provided a solution that consolidated online reviews and survey feedback into a single, user-friendly dashboard. This enabled Mellow Mushroom to pinpoint specific operational opportunities, validate field observations, and implement targeted improvements. As a result of using Tattle, Mellow Mushroom achieved a 33% increase in transaction count, a 13.3% increase in guest satisfaction, and collected over 612,240 feedback data points with a 92.45% survey completion rate.

Mellow Mushroom