Case Study: Finnair achieves a uniquely Nordic long-haul cabin experience with tangerine

Finnair launches new A350 and A330 cabin interiors with tangerine

Finnair sought to transform its long-haul travel experience to stand out on competitive routes, particularly between Europe and Asia. The challenge involved a complete overhaul of the cabin interiors for its new A350 and retro-fitted A330 aircraft, including the customization of new business and premium economy seating. The airline partnered with the design firm tangerine to develop a unique and innovative Nordic identity.

tangerine created the "Nordic Freedom" vision, which infused the cabins with a warm, residential feel inspired by Finnish culture. The solution involved customizing the Collins AirLounge business class seat and the Haeco Vector Premium economy seat to enhance privacy, comfort, and storage. The vendor, tangerine, delivered an elegant and distinctive cabin environment, making the journey itself an integral and enjoyable part of the Finnair brand experience.

Finnair