Case Study: British Airways elevates First Class luxury with tangerine

British Airways elevates First Class at 35,000ft with tangerine

The airline British Airways sought to create a next-generation First Class experience that defined modern British luxury and was a game-changer for its customers. To achieve this ambitious goal, they partnered with the design firm tangerine to develop a new flagship seat.

tangerine designed a spacious and private suite that evokes a modern luxury hotel, featuring an industry-first variable recline mechanism and intuitive passenger controls. The solution, developed in collaboration with British Airways and Collins Aerospace, emphasizes understated elegance and thoughtful details, resulting in an exclusive and calm space for travelers. The vendor tangerine delivered a design that perfectly supports a world-class cabin service, providing British Airways with a winning combination for an extraordinary customer experience.

British Airways