Case Study: Universidad Católica de Murcia achieves 20% higher productivity and improved student satisfaction with Talkdesk

UCAM’s AI-powered platform is transforming student services, driving significant growth and enhancing satisfaction

Universidad Católica de Murcia (UCAM), a private university in southeastern Spain, wanted to improve student care by replacing fragmented departmental phone systems with a more unified, efficient service experience. To better support students and increase satisfaction and retention, UCAM turned to Talkdesk and its AI-powered contact center platform.

Talkdesk implemented a single point of contact for students and integrated with UCAM’s existing CRM and SIP Trunk systems. Using Talkdesk Interaction & Quality Analytics across the student journey, UCAM improved call quality, boosted productivity by 20%, and achieved a 30% increase in student growth, with its growth rate doubling from 7% to 14%.

Universidad Católica de Murcia

Francisco Carricondo Carrillo

Director of Contact Center