Case Study: Lenovo achieves a 360° customer view, 11% revenue-per-unit lift and $1M cost savings with Talend Big Data

Having the 360° view of the customer

Lenovo, a global leader in PCs and smartphones, faced a fragmented data landscape driven by an influx of on‑premise, cloud and SaaS systems and needed a true 360° view of customers to improve marketing, sales and product decisions. With no in‑house platform, team or budget after ending an outsourced data relationship, the company needed a channel‑agnostic, real‑time analytics capability to understand customer behavior across multiple touchpoints.

Lenovo implemented a hybrid big‑data architecture using Talend Big Data across AWS and its own servers to ingest 60+ data sources (250+ TB / 22B records annually) and power real‑time BI and analytics. The solution supported hundreds of concurrent integration jobs and thousands of reports, cut reporting times from hours to minutes, sped time‑to‑market (95% of requests in ~14 days) and delivered business gains including an 11% increase in revenue per retail unit, an 18% higher ThinkPad attach rate and over $1M in operating cost reductions.

Lenovo

Marc Gallman

Big Data Architecture Global Business Intelligence