Case Study: Groupon achieves real-time customer insights and 1TB/day data processing with Talend

Groupon builds on Talend Data Integration

Groupon, the global leader in local deals with thousands of offers across 48 countries and more than 10,000 employees, faced a major data challenge: its Berlin IT team must process and manage massive customer data flows—more than 1 terabyte of raw data each day—to support marketing, sales and operational decisions across 35+ countries.

Groupon standardized on Talend Data Integration to run roughly 1,000 ETL jobs daily, replicate OLTP data to its Teradata warehouse every five minutes and synchronize CRM data hourly. The result: real-time processing and storage of 1 TB of data per day, a reliable single source of customer truth, faster detection of trends as they emerge, and more tightly aligned, data-driven marketing.

Groupon

Rafael Herrera

Head of BI International