Case Study: Seeq achieves 215% Marketplace ARR growth with Tackle.io

Seeq drives 215% Marketplace ARR growth with Tackle.io

Seeq, a data visualization, collaboration, and analytics platform, faced significant challenges in launching its software on cloud marketplaces. As an early adopter in the manufacturing software space, the company spent five months struggling to get its first listing live on AWS Marketplace due to the complexity of the process and limited internal engineering resources. Their challenge was to meet customer demand for easier procurement by establishing a new cloud go-to-market strategy.

Partnering with Tackle.io, Seeq quickly executed its strategy, launching on both AWS and Microsoft commercial marketplaces. With Tackle's support, Seeq achieved a 215% year-over-year growth in marketplace annual recurring revenue, with 20% of its total ARR being transacted through these channels. The vendor's platform and services enabled Seeq to accelerate deals, close a major multi-year deal within a year, and become a top marketplace seller in its industry.

Seeq