Case Study: Incorta accelerates time to value with Tackle.io

Incorta accelerates cloud marketplace time to value by 67% with Tackle.io

Incorta, a company providing a unified data and analytics platform, sought to meet its customers where they wanted to buy by selling on multiple cloud marketplaces. Their challenge was effectively managing and growing this multi-marketplace business after realizing that building the initial listings was only the beginning. They partnered with Tackle.io to overcome the complexities of maintaining listings, tracking offers, and reporting on transactions across AWS, Azure, and GCP.

The solution implemented by Tackle provided Incorta with a centralized platform to manage all its marketplace operations and data. This partnership resulted in a dramatically accelerated sales cycle, shortening the process by at least four months and decreasing deployment time by another four months. This allowed Incorta to get its product into customers' hands 67% faster. Furthermore, Tackle enabled accurate revenue recognition and provided the data needed for a compensation model that encouraged sales reps to transact via marketplaces, leading to significant growth.

Incorta