Case Study: Drata accelerates Cloud GTM growth with Tackle.io

Drata launches Marketplace listings in 3 weeks with Tackle.io

Drata, a security and compliance automation platform, partnered with Tackle to implement and scale a Cloud GTM strategy. Their challenge was to efficiently launch and manage their presence on hyperscaler marketplaces, streamline co-selling with cloud providers like AWS, and reduce the operational overhead of these processes without adding internal resources.

Tackle provided its Cloud GTM Platform to manage Drata's marketplace listings, offer operational support, and utilize Prospect data for targeted outreach. This solution enabled Drata to launch on AWS Marketplace in just three weeks. The results were significant, including over 1,000 Marketplace Private Offers and more than 400 new opportunities sourced by AWS sellers in 2023, positioning Drata as a top AWS co-sell partner. Tackle also helped Drata achieve an 80% reduction in time spent on manual co-sell uploads.

Drata