Case Study: Dell Technologies streamlines AWS Marketplace procurement with Tackle.io

Dell Technologies streamlines AWS Marketplace procurement with Tackle and faster private offers

Dell Technologies, a global leader in personal computers and data storage solutions, wanted to expand its data protection product offerings on AWS Marketplace beyond bring-your-own-license options. The Fortune 500 company sought to provide additional procurement methods that would count toward customer cloud spend commitments, facilitate co-sell motions with partners, and streamline the overall process for its customers. To address this challenge, Dell turned to the cloud marketplace expert Tackle.io.

Working with Tackle, Dell streamlined its private offer process on AWS Marketplace, enabling customers to purchase upgrades and renew SaaS subscriptions. The Tackle platform provided Dell with enhanced customer transaction and usage data, which improved operational tracking and simplified financial reconciliation. As a result, Tackle helped Dell simplify and accelerate procurement, providing an improved experience for its customers and setting the foundation for future scaling and integration into tools like Salesforce.

Dell Technologies