Case Study: Darktrace scales global cloud GTM and marketplace revenue with Tackle.io

Darktrace scales cloud GTM for nearly 10,000 customers with Tackle.io

Darktrace, a global leader in AI-powered cybersecurity, faced the challenge of scaling its business to meet growing customer demand for cloud purchasing. They needed to evolve their traditional sales motions and build a new go-to-market strategy aligned with major cloud hyperscalers. To address this, they partnered with the vendor Tackle.io and leveraged its Cloud GTM Platform and resources.

Using the Tackle Platform, Darktrace secured executive buy-in, built a dedicated Cloud GTM team, and incentivized their sales reps to adopt marketplace deals. This transformation, implemented with Tackle.io, turned their marketplace motion into a core revenue driver, leading to larger enterprise deals and unexpected regional growth, successfully scaling their cloud GTM strategy globally.

Darktrace