Case Study: Bugcrowd achieves 32x AWS Marketplace growth with Tackle.io

Bugcrowd grows AWS Marketplace revenue 32x to $1.126M with Tackle.io

Bugcrowd, a leader in crowdsourced cybersecurity, faced a stalled cloud go-to-market (GTM) motion with minimal operational support and a sales team that did not see AWS Marketplace as a significant revenue opportunity. Their challenge was to reignite this strategy and achieve growth. They partnered with the vendor Tackle.io to address this.

Tackle provided strategic collaboration and enablement support, helping Bugcrowd complete its foundational technical review, align cross-functional teams, and train its sales force on pursuing AWS budgets. The solution included using partner private offers to preserve channel relationships. As a result, Bugcrowd accelerated its AWS Marketplace revenue from $34,500 to $1.126 million in one year, representing a 32x growth and securing a mission-critical year-end deal.

Bugcrowd