Case Study: Vodafone Turkey achieves 39% increase in leads with Taboola multi-format campaign

Vodafone Turkey Drives 39% Increase in Leads with Taboola Multi-format Campaign

Vodafone Turkey, part of the global Vodafone Group, sought to boost visibility and top-of-mind awareness in the residential broadband market and acquire more home internet customers. The challenge was to stand out in a high-traffic, competitive category and drive qualified traffic to its EV Interneti (Residential Broadband) offering.

The brand launched Taboola Video Ads (30s and 18s) to educate new customers, then retargeted engaged viewers with Taboola Image and Motion Ads that directed users to a discount-focused landing page. Over the campaign period, Vodafone Turkey achieved a 39% increase in leads, a 2X increase in clickthrough rate, and a 24% rise in website visits, with Taboola ranking as the campaign’s second-highest performing lead-generation channel.

Vodafone

Seçil Demiralp

Head of Brand & Marketing Strategy