Case Study: Vodafone Turkey achieves 16% lower CPA with Taboola's Target CPA SmartBid solution

Vodafone Turkey Drives 16% Lower CPA with Target CPA, Taboola’s Newest SmartBid Solution

Vodafone Turkey, part of the global Vodafone group, sought to expand performance marketing channels to drive new customer acquisitions—especially on mobile—and meet potential subscribers across the open web where they research and convert.

Working with Taboola, Vodafone launched native Image Ads and implemented Taboola’s SmartBid Target CPA to automatically optimize bids for conversions (separating mobile/desktop and broad/retargeted audiences). The campaign delivered a CPA 16% below Vodafone’s target and produced the lowest CPA among the brand’s local and programmatic channels.

Vodafone

Bengin Göçmen

Digital Marketing Senior Manager