Case Study: Vodafone Turkey achieves a 42% reduction in cost per sale and 11% of display channel sales with Taboola

Vodafone Sees Incremental Sales at a Lower Cost With Taboola

Vodafone Turkey, part of the global Vodafone Group and serving 24.1 million mobile and over 1 million fixed broadband customers, needed an efficient way to grow brand awareness and increase sales for mobile tariffs and home internet after experimenting with multiple marketing channels.

They ran Taboola Sponsored Content and worked closely with Taboola on creative iteration and device-separated placements to optimize performance. This approach cut cost per sale by 42% month-over-month and delivered 11% of Vodafone’s display channel sales from Taboola, with plans to expand into additional ad formats like video.

Vodafone

Esra Suzme

Head of Brand & Marketing Strategy