Case Study: Vodafone achieves 242% higher CTR and 58% lower CPC with Taboola

Planit Beats Vodafone’s B2B Campaign Targets by Over 250% with Taboola

Vodafone, one of Europe’s largest mobile and fixed network operators, partnered with Planit, a data-driven performance agency, to find new and creative ways to reach potential customers. Their challenge was to test multiple marketing angles—including B2B-targeted creatives for startups, mid-market and enterprise segments—to scale acquisition beyond search and social channels.

Planit launched a Taboola campaign using SmartBid and Taboola’s IAS brand-safety integration, optimizing toward the highest-performing angles. Over 12 weeks the campaign drove 71,000 content reads, cut CPC by 58% and lifted CTR by 242% (mobile CTR +253% and tablet +333% vs. benchmarks), while outperforming direct competitors with a 363% higher CTR and a 49% lower CPC.

Vodafone

Bengin Göçmen

Digital Marketing Senior Manager