Case Study: Tokopedia achieves 90% decision‑maker enablement and boosted conversions with Tableau Software

Tokopedia’s data culture drives dynamic decision making and competitive advantage with Tableau

Tokopedia, an Indonesian technology company with about six million merchants, needed to turn fragmented, inconsistent data into a single, trusted source to support faster, fact-based decisions. Before Tableau, reporting was manual and slow—analysts spent two to three hours updating dashboards—and business units lacked standardised access to data, limiting the company’s ability to optimise customer experiences and scale a data-driven culture.

With Tableau (and implementation support from Cybertrend) Tokopedia built a centralised analytics platform connected to BigQuery, enabling self-service analytics for roughly 90% of decision-makers. Centralised, real-time dashboards map the customer journey and allow drill-downs to pinpoint issues, which helped optimise the shopping experience, boost conversion rates, create a single source of truth, and accelerate speed-to-insight—freeing analysts to focus on strategic work and positioning the company for future ML/AI-driven analytics.

Tokopedia

Victor Setya

Head of Analytics