Case Study: Swisscom achieves faster, business-aligned insights with Tableau Software

Swisscom grows closer to the business with Tableau

Swisscom, Switzerland’s leading telecommunications provider with over 21,000 employees and annual revenues around CHF 11.5 billion, needed a faster way to explore vast customer datasets and test marketing hypotheses. The Marketing Analytics team required an intuitive, self-service BI solution to search large records, combine external and geographic data, and move beyond slow, Excel-based analysis.

By adopting Tableau, a 15-person analytics team connects directly to Teradata and other sources to build interactive visualizations, run exploratory analyses across ~500 customer variables, and present dynamic results to marketing stakeholders. The change delivered faster insight cycles, broader user adoption, simpler deployment and support, and closer collaboration with the business—enabling quicker implementation of data-driven actions.

Swisscom

David Wyder

Senior Business Intelligence Consultant