Case Study: Skyscanner achieves rapid self-service analytics and improved marketing ROI with Tableau Software

Skyscanner takes data to new heights with Tableau Online and Amazon Redshift

Skyscanner, a leading global travel search site used by ~50 million people monthly, needed to scale beyond its legacy SQL Server and spreadsheet-based BI. Cross-functional Tribes were overwhelmed by large, fragmented datasets, slow manual reporting, and limited ability to measure marketing ROI or deliver interactive insights to B2B partners.

Skyscanner deployed Tableau Online/Desktop/Server with Amazon Redshift and BigQuery for direct, scalable connections, self-service dashboards, scheduled refreshes, and training. The change removed BI bottlenecks, enabled real-time campaign and ROI tracking (for example, Wi‑Fi sponsorship analysis), and gave partners interactive Travel Insight dashboards—resulting in faster, data-driven decisions, more agile growth experiments, and broader, scalable insight sharing.

Skyscanner

Mark Shilton

Principal Analyst