Case Study: Rakuten achieves actionable big data insights and improved sales performance with Tableau Software

Rakuten - Customer Case Study

Rakuten’s Travel Business Domestic Sales Department, through its Strategy Planning Group, manages large-scale travel data including room inventory, facility info and sales performance to drive revenue. Before adopting Tableau, the team struggled to analyze and integrate enormous, disparate datasets and was limited by poor visualization, which hampered decision-making and prioritization.

By deploying Tableau (and sharing work via Tableau Server) the group can handle big data, combine multiple data items, and produce clear visualizations that make problems and opportunities measurable. This enabled more advanced analysis, better strategic planning, clearer prioritization of actions and improved sales performance, while giving analysts the tools to turn insights into concrete revenue-driving initiatives.

Rakuten

Chihaya Akaike

Strategy Planning Group