Case Study: Groupon achieves same-day reporting and faster decision-making with Tableau Software

Groupon saves days on reporting time with Tableau

Groupon, a global e-commerce company that connects consumers with local merchants, faced the challenge of optimizing website placement, merchandising and mobile experiences while running hundreds of A/B tests. Preparing and sharing reports was slow and manual—analysts spent up to three days preparing material for weekly meetings—and teams lacked a single, visual source of truth for experiment performance and segmentation.

By deploying Tableau, Groupon consolidated data into interactive dashboards on a central Tableau Server, connecting to its data warehouse and other sources for automated, drillable views of experiments and user segments. Report preparation times fell from days to hours, productivity increased, and teams gained a common, visual basis for faster, data-driven decisions across web and mobile.

Groupon

Meghna Suresh

Product Manager