Case Study: White Stuff boosts emotional impact and brand fluency with System1

Why White Stuff Went Off-Leash This Winter

White Stuff, a high-street fashion brand, faced the challenge of building awareness for its Winter collection in a crowded market. They aimed to create a deeper emotional connection with customers to stand out from traditional fashion advertising. To help achieve this, they partnered with vendor System1 and used its Test Your Ad platform to measure the campaign's potential impact before launch.

Through System1's testing and optimization guidance, White Stuff refined its "Walkies in Winter Wonderland" campaign. The solution involved strengthening brand codes based on consumer feedback. The results were exceptional, with the ads achieving Star Ratings of 5.2 and 5.6, signifying high emotional impact and strong sales potential. Following System1's recommendations, a second round of testing showed a 7% uplift in brand fluency, giving White Stuff confidence in its community-led approach.

White Stuff

Steph Gilks

Senior Marketing Manager