Case Study: Waitrose achieves 5-star social success with System1 and TikTok

Waitrose Proves Emotion Wins Hearts on Social with Support from System1 and TikTok

The UK supermarket Waitrose sought to stand out during the brief but competitive Easter trading period. Their challenge was to position themselves as the top destination for seasonal food and gifts in a way that was both emotionally resonant and commercially effective. To measure their campaign's potential, they partnered with the vendor System1 and utilized its Test Your Ad Social and Test Your Ad Audit services.

By applying System1's diagnostic metrics, Waitrose gained insights into their campaign's branding, emotional impact, and potential to drive action. The results were significant: the campaign achieved an exceptional 5.0 Star Rating and saw a 24% higher Fast Fluency score than the benchmark. This strong performance translated into a 13.2% lift in brand recall and a 2.3% increase in purchase intent, successfully meeting their commercial objectives and boosting brand affinity.

Waitrose

Chloe Ball

Paid Social Media Manager