Case Study: Very achieves stronger brand consistency and sales growth with System1

Very Unlocks the Compounding Effects of Consistency and the Value of a Data-Driven Strategy

The customer, Very, faced the challenge of refreshing its brand to stand out in a crowded retail category and create a consistent platform to engage existing customers while attracting new ones. They partnered with the vendor, System1, utilizing its principles of Fame, Feeling, and Fluency, along with its Test Your Ad platform, to build a data-driven creative strategy.

System1's solution involved developing the "Let's make it sparkle" platform, which introduced distinctive brand characters and leveraged cultural insights. This data-led approach resulted in a significant uplift in brand metrics, including a Star Rating that rose to 5.4. The strategy drove substantial commercial success, including a 2.3% year-on-year sales growth in one quarter, outperforming the market average by four times, and major increases in category consideration and media cost efficiency.

Very

Jessica Myers

Chief Customer Officer