Case Study: Tony’s Chocolonely boosts brand growth and ad recall with System1

Tony’s Chocolonely boosts ad recall 13.1 points with System1

Tony’s Chocolonely, a chocolate brand dedicated to ending exploitation in the cocoa industry, faced the challenge of maximizing its first-ever TV campaign to raise awareness for both its mission and its product. To ensure the creative would effectively land its message and drive growth, they partnered with vendor System1 and its Test Your Ad platform to gather emotion-based insights and predict the campaign's business impact.

System1 tested the ad concept at multiple stages, providing guidance that led to significant optimizations and a stronger final cut. The solution resulted in a major increase in the ad's predicted long-term growth potential, from 2.0 to 3.7 Stars. Post-campaign analysis showed significant uplifts in ad recall and key brand perceptions, which coincided with Tony’s strongest commercial momentum, including a 20% sales growth for the featured product.

Tony’s Chocolonely