Case Study: Dorset Cereals launches Muesli Crunch with System1 Test Your Innovation

Test Your Innovation Helps dorset cereals® Launch Muesli Crunch Line

dorset cereals, known for its muesli and granola, faced the challenge of overcoming the perception of muesli as bland to attract new, health-conscious customers with a new product line. To guide their innovation, they engaged the marketing-decision platform System1 and used its Test Your Innovation service to predict the market potential of over a dozen new ideas.

By leveraging System1's methodology to capture unbiased consumer insights, dorset cereals identified that a muesli with granola clusters was a top-performing concept. This data-driven solution directly informed the launch of their Muesli Crunch line in three flavours. The successful product is now available in over 500 Tesco stores as well as through Ocado and Amazon, helping the brand expand its reach to new households.

Dorset Cereals

Becca Hamson

Brand Manager