Case Study: Deakin University achieves stronger brand impact with System1 Ad Testing

System1 Ad Testing Helps Deakin University Show Students the Wonderful is Possible

Deakin University, a leading Australian educational institution, engaged System1 to validate the effectiveness of its new brand campaign, 'See the Wonderful Possible'. The challenge was to determine if the campaign's storytelling approach would spark pride and curiosity among prospective students and differentiate the university in a competitive market before making a major media investment.

Using its Test Your Ad platform, System1 measured emotional responses to the creative, predicting its potential for both long and short-term success. The ad achieved a 4.9 Star Rating, indicating strong long-term brand-building potential, and an exceptional Spike Rating. The campaign also scored a strong Fluency Rating, with 91% of viewers correctly identifying Deakin. These results from System1 gave the university the confidence to invest in a full, integrated national campaign.

Deakin University

Abbie Allen

Director, Brand and Marketing Communications