Case Study: The Boston Beer Company boosts Super Bowl ad effectiveness with System1

Sam Adams’ Super Bowl Ads Score with Support from System1’s Test Your Ad Platform

The Boston Beer Company faced the challenge of ensuring its high-stakes Super Bowl commercials for Samuel Adams would resonate with viewers and drive market share growth. The brand, known for its innovative approach, needed to predict consumer response before finalizing its creative. To address this, they partnered with vendor System1 and leveraged its Test Your Ad platform.

System1’s solution used its Test Your Ad platform to survey audiences and measure their emotional response to the commercials, providing a Star Rating to predict long-term effectiveness. This allowed The Boston Beer Company to identify areas for improvement. The results were significant; their 2022 ad achieved a top-ranking 4.9-Star score, and the campaign contributed to a 4.7% increase in Boston Lager sales in 2023.

The Boston Beer Company

Lesya Lysyj

Chief Marketing Officer