Case Study: Ribena brings back its iconic berries ad to boost brand-building with System1

Ribena - Customer Case Study

Ribena, the blackcurrant beverage brand, sought to leverage nostalgia for its 85th anniversary by potentially relaunching a classic advertisement that had been off the air for nearly a decade. The challenge was to determine if the "Berries" ad would still resonate with a modern audience and effectively support brand building. They partnered with the vendor, System1, and used its Test Your Ad platform to measure the potential performance of the creative.

System1 tested the original ad, which achieved an exceptional 4.2-Star Rating, indicating a strong potential for long-term growth. Encouraged by these results, Ribena refreshed the creative and launched a campaign. The new ad performed even better, earning a 4.6-Star Rating and an exceptional Spike Rating for short-term sales. This successful revival, supported by System1's data on advertising wear-in, demonstrated that the classic creative was a highly effective brand-building asset.

Ribena

Sarah Fleetwood

Head of Ribena