Case Study: Life360 refines its Super Bowl ad with System1 Test Your Ad

Life360 boosts Super Bowl ad confidence with System1, keeping offensive responses below 1-2%

Life360, the leading family connection and safety app, faced the challenge of selecting the most effective creative iteration for its debut Super Bowl ad. They needed to ensure the spot would break through the noise, resonate with viewers by communicating key brand attributes, and evoke positive emotion without being offensive. To address this, they turned to vendor System1 and its Test Your Ad platform for data-informed insights.

Using System1's Test Your Ad, Life360 tested two ads, "Fridge" and "Elevator." The solution provided actionable insights that confirmed the creative would spark the desired emotional response and breakthrough potential. As a result, "Elevator" was selected for the Super Bowl spot, while "Fridge" was also approved to be used to generate buzz prior to the game. System1's methodology gave the team the confidence to move forward with the most effective creative.

Life360